The Challenges with pricing
Price remains the number 1 opportunity to increase profit
While market competition continues to intensify, price has been and remains the number one opportunity for companies to increase profit. Our data shows that brand owners across all categories and sizes of market are losing between 8% and 13% potential profit due to sub optimal pricing decisions. How do i find the prices i should be changing?
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Your own Pricing decisions are causing your volatile demand.
Our data shows that as low as 65% and as much as 85% of the demand volatility your experience, is driven by your own pricing decisions. Most businesses are creating the chaos in sales forecasting themselves. We like to believe its our competition, but the data says that is unlikely to be what is actually happening. You can fix this by testing your price decision impact on sales before you make the changes with our Simulation Engine.
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Are your Prices the enemy of your Brand ?
Prices are so much more than just numbers. The price you choose is the words that you chose to communicate your value to your shopper. It is the culmination of everything the product and company stands for. Prices that don't complement your Brand strategy end up costing you more than just sales. Fix this by devising pricing strategies and offers that enhance your brand by discovering the best offer structures with our Discovery Engine.
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